Thursday, August 28, 2008

Do You Know the Fastest Way to Get a High Page Ranking?

Do You Know the Fastest Way to Get a High Page Ranking?
by: Terry Morris



There are millions upon millions of websites on the internet. The majority of these site's have poor page rankings. Is your site one of them? Would you like to increase your page ranking? Silly question right? Of course, you want a high page ranking.... we all do. Keep reading and I will let you know a little known secret as to how you can quickly improve your page ranking.

In the early days of the web, search engines would get information about a website from the keywords meta tag. This is no longer true. The reason is that several people began to keyword stuff their meta tags to achieve higher rankings with the search engines. The Search Engines got wise to this and changed the criteria they use when crawling websites. This does not mean you should forego keyword meta tags, it is still good optimization practice to include a keywords meta tag however, this tag alone will not get you a high page ranking.

Before I tell you how you can quickly improve your page rank, I want to touch on Search Engine Optimization. Search Engine Optimization is very important to the success of your website and to getting good page rankings. If you have not already done so, I encourage you to learn good optimization practices and use them when creating and submitting your website(s). You can learn more about Search Engine Optimization at visit http://www.terrysinfosite.com

OK, so how do you get a high page ranking? Did you know that most search engines put a high level of importance on the links to your webpage? When a high ranking website links to your site it will make the search engine take notice. Does this mean that all you have to do is get a lot of incoming links to your website? NO, absolutely not! In fact if you simply go grabbing incoming links from wherever you can you could end up getting your site banned by search engines. The key is to get quality links from high ranking sites. All of your incoming links should be from site's that have something to offer your visitors. In other words there content should be relevant to yours. After all, if you are searching for information on 'computer hardware' you aren't going to be interested in a link related to 'dog grooming' now are you? Another very important point needs to be made before we continue; NEVER use link farms. This is important and bears repeating.. NEVER, EVER use link farm!

The use of link farms could get you banned. You want to stay focused on your site's content... that includes your incoming links.

OK, here is what you have been waiting for, how to improve your page ranking quickly;

First: Go to Google.com and download the Google toolbar. Install the toolbar on your web browser.

Second: Do a search using one of your site's most important keywords or phrases.

Third: Visit one of the first few site's displayed in the search results.

Fourth: Note where it says "PageRank" on your toolbar. The green bar represents the page ranking for the site you are visiting and ranges from 0 to 10.

Fifth: By using this toolbar and searching with your important keyword or phrase you can find a site with a high ranking and relevant content.

Sixth: Look for the contact information for the site you are visiting and send a request for a link to your webpage in exchange for a link to theirs.

Every link you get from a high ranking site will improve your ranking with the search engines.

Be aware, since these are high ranked sites, some will refuse your request. Never fear, there is a solution. Go back to your search engine and this time enter "link:" (without the quotes) followed by the name of the site you just approached for a link. You should only need to enter the site name, not the complete url. The resulting display will show you all of the sites that link to the one you approached. You can now go visit one of those sites and ask for a reciprocal link. While this is a 'backdoor' approach to getting the link you were originally after...it has been known to work.

Here is a little side-note with regard to negotiating for reciprocal links. This was learned during my years as owner of two businesses. In any negotiation the other side has one thing on their mind at all times...."What is in this for me?" When negotiating for reciprocal links you should stress the benefits that the agreement will provide to them. Try to make your offer as attractive to the other side as you possibly can.

I admit this involves a little time and effort however, a wise man once said, "The journey of a thousand miles begins with an empty tank and a flat tire." The time and effort you spend is well worth the rewards.

About The Author
Terry Morris is a freelance writer from the midwest. He is the retired owner of two successful businesses. He has worked in the computer and electronics industry for over thirty years. He is currently the author and webmaster at http://www.terrysinfosite.com which specializes in website creation with emphasis on search engine optimization.

Wednesday, August 20, 2008

You Won't Make Dollars If You Don't use 'Ad'Sense

As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site.
For the past couple months AdSense has dominated forums, discussions, and newsletters all over the Internet. I've heard tales of fabulous riches to be made with AdSense, but up until now I've been admittedly skeptical of placing someone else's ads on my pages.
Why? In short, I didn't like the idea of losing even a single visitor to another site.
The key to success with AdSense is to place your ads on pages that receive high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. It doesn't pay to target low cost-per-click keywords and place them on pages that don't receive hits.
Instinctively, my mind drifted to horrible images in which my homepage was buried in little ads promoting other people's services. . . Then I thought of what's proving to be an excellent idea on my first AdSense page. By placing my first AdSense link on a page that offers free ebooks related
to marketing, I successfully blended a mix of two major factors for overall success.

1. Target high traffic pages on your site.
I checked my logs and discovered many of my visitors take advantage of the free affiliate marketing resources and ebooks offered on my site.
Hmm...
2. If possible place AdSense links on pages that produce little or better yet, no profit.

By placing AdSense on a free resources page I have drastically reduced the amount of potential customers lost to other sites. Bingo!
End result? A high traffic page producing a minimal amount of revenue. Sounds like a perfect opportunity to pick up some extra cash with AdSense.

This is especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a return on their services.
By no means is AdSense a perfect program, but, I've yet to stumble across a program that didn't have room for improvement in one category or another. My main gripe concerning AdSense is the inability to determine the profitability of a chosen keyword. competitive, high demand keywords will undoubtedly generate larger commissions, but the exact number is withheld by the big 'G'.
Google promises to update AdSense frequently, tweaking and polishing in order to maintain their 'squeaky-clean' image. Who knows, maybe some day we'll see AdSense add a 2nd tier? Can you imagine the smiles on the faces of webmasters around the world as they sign sub-affiliates and double, triple, quadruple etc... the amount they earn from AdSense!
One particularly handy feature available with AdSense is the ability to filter out up to 200 urls. This gives you the option of 'blocking' spammy low value offers from your pages as well as competitors to your site.
The possibilities are limitless, yet looming on the edge of my consciousness is the fear that one day someone will find a way to exploit this 'golden goose' and force Google to crack down (much like the pay-per-click affiliate programs of old.). For now they enforce a strict anti-spamming policy, anyone found to be spamming their own links or abusing AdSense by other means will find their AdSense privileges terminated. My advice is quite simple...

Hop on the AdSense bandwagon while you can at:
http://www.google.com/adsense

About The Author
A complete explanation of how you can make money with AdSense can be found at: http://www.smokesoft.net/adsense.html
Adam Buhler is the author of the Internet Marketing newsletter Affiliate Secrets. He is offering a free trial copy of what's being called the BIBLE of selling on the net, "Make Your Site SELL!" for a limited time to anyone who subscribes at: http://www.smokesoft.net/newsletter.html T
Article Source: http://EzineArticles.com/

Knowing More About Google Adsense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.
Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.
Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:
http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom)
or
http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Channels
Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.

Optimizing
Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.
1.) Web page content on pages that ads are served should be static not dynamic.
2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
3.) If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.
4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.

Revenue Earned
Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.

AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in alphanumeric paging, SMS
and wireless messaging software solutions. Other sites by Sharon can be found
at http://www.softwaremarketingresource.com , and http://www.smallbusiness-
software.net
Article Source: http://EzineArticles.com/

The Incredible Adsense Program

The truth about Google’s Adsense program is that it is amazing. It’s the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google’s Adsense, you’re truly missing out on a great opportunity. I’ve tried several other affiliate programs, and the only one that is creating revenue even close to Google’s, is the Amazon.com affiliate program.
Amazon.com’s affiliate program pays 5% commission and up for shipped products. It’s not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click throughs; they have a secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until I joined Google. Then the pennies became dollars.
Here are some basic tips for signing up with Google’s Adsense program.

Tip # 1 If you search multiple websites in different categories you’ll find one thing in common. Almost all of them have Google ads and nothing else. This is because most other programs are a waste of time. Don’t take my word for it. Try other programs, but don’t skip Google’s Adsense.

Tip # 2 Google’s search spiders are so specific, that the ads that appear on each page correspond exactly to some element of that page. Therefore, having ads from other companies is not a good idea.

TIP # 3 You can place text, image, banner ads and even a search box that will earn your company revenue. Do not place a search box from another company on the same page as Google’s search box. They may stop working with you.

In summary, the Adsense program is a great way to make revenue, has incredibly targeted ads and don’t use other search boxes on the same page as a Google search box. If you have any questions about Google’s Adsense program, you can email me at tech1@techpizza.com

Shawn Ventura is the CEO of http://techpizza.com. He lives with his family in New York, and is a freelance technology writer.
Article Source: http://EzineArticles.com/

Double your Adsense Revenue - Simple tricks

I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there? Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best. Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL. My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated. After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just the right one.
(c) Brad Bahr - All Rights reserved

About The Author
Brad Bahr is the author of the NEW eBook: "How to "Really" Make Money on the Internet". It's filled with no nonsense, practical information. To get your FREE copy of the book, go to ==> http://www.no-nonsense-internet-marketing.com
brad_bahr@no-nonsense-internet-marketing.com
Article Source: http://EzineArticles.com/

How to make money using Adsense - Tip 1

For some time now I had been aggressively marketing my website without the prospect of any financial benefits. The site is content based so I did not expect to generate any product sales and neither was I able to entice potential sponsors.
But that has dramatically changed. Google has decided to reward webmasters with quality free websites the chance to rake in some cash for their hard work.
Google’s context based advertising program Adsense has been around since June 2003. At that time the offer was open only to webmasters with their own domain names and many quickly took up the opportunity to cash in on their labor of love sites.
When Google announced that they were expanding Adsense to accommodate free sites, some people scoffed at the idea because they believe that freebie sites are full of junk.
I first learnt of this move while browsing around a few webmaster forums and to my surprise some persons were against this move by Google. I believe that Google’s intention was to bring quality sites to the Adsense umbrella.
My first application for Adsense was rejected and I got an explanation stating that my site was still under construction. I thought that this was a mistake so I reapplied the same day and got accepted. Right away I was able to log in to my account and start putting the code for the ads on my pages.
The control panel is easy to understand and Google provides stats and figures in order for you to track your performance. You can also add Adsense for search where visitors can search the web or your site and you get compensated everytime someone clicks on the ads displayed. Developing content sites is key to success in Adsense. Why? Because Google’s technology uses the content of each page to guess which ads are most suitable.
The higher the quality of the content, the higher quality and paying ads you will
attract.
Please note that getting accepted into Adsense does not guarantee that you will receive a check from them. Your success depends on many factors.
Some of them include the number of visitors, the placement of the ads, the value of the keywords on the page where the ads are shown and how many persons who will clickthru on the Adsense ad panel.
For those with unscrupulous minds, Google has ways and means to find out where each ad click is originating from. Therefore no click spamming.
Adsense is a win-win situation for all the players involved. It benefits the visitors with additional information, the search engines because of higher quality websites and you with a check every month.